The IFM shall assess, on the basis of article 4 of the CBDF Regulation and of the examples mentioned in section 1 of the ESMA Guidelines, whether a document or a message advertising for a UCITS or an AIF qualifies as an MC. As an example, Funds factsheets qualify in principle as MCs and should be identified/flagged as such. Messages broadcasted on any social media platform may also qualify as MCs if they fulfil the elements referred to in the ESMA Guidelines.
On that basis, IFMs shall define and identify/flag the documents which qualify as MC within the meaning of article 4 of the CBDF Regulation and ESMA Guidelines.

voluntary and non-voluntary cross-border marketing de-notifications; (pre-)marketing notification and de-notification procedures